Start the courtship, build a relationship, give the customers exactly what they want right out of the gate, and set them free; using our build-my-price module allows the customer to control their destiny; this creates a level of confidence and transparency between the salesperson and buyer and allows the courtship to begin.
Do not take the salesman out of the deal; the salesman is necessary. With the advancement of technology, many of the additional items offered as an upgrade on a vehicle today the consumer may or may not understand and needs to have a well-trained voice of reason and/or explanation (i.e.) the salesman.
The build sheet clearly shows the salesperson what items matter most to that particular shopper by separating base MSRP from Customer add-on equipment, doing this allows the salesperson to quickly focus on key points for that particular buyer.